Showing what it means to be a "Master Club Builder".
Video
Photo
Strategy
Our team was tasked with helping tell the founder story of Scott Petersen who is the founder, CEO, and master club builder at Scott Golf. This story was meant to fuel a new era for the brand as it went through a slight relaunch worldwide.
Wedge Golf Company focused on telling this story in the most raw form possible. By showing Scott in the middle of his design studio as he built a number of different sets. This helped the interview feel strong, unique, and true to the brand.
Telling the story of "Master Club Builder" Scott Petersen
Telling the story of "Master Club Builder" Scott Petersen
